We offered the director to comment on his work, and that's what we've got. =)
Johan Klungel: "I decided to create this film because I often felt puzzled and uncertain, being in supermarket. A strange mixture of feelings, among which seduction, guilt, anger, joy, fear, and confusion, haunted me. Now brands often talk about the origin of food, how honest are they with us? And what tools do they use so we believe them?I decided to show it in the work, with a bit of humor, because it helps to convey complex messages. I worked on the film for several years, most of what you will see on the seen - it's drawn animation.Thank you very much for showing my work as part of your festival. "